We believe in transparency. This policy explains what data we collect, why we collect it, and how we keep it safe.
KnowTheYard ("we," "our," or "us") operates the website knowtheyard.com. This Privacy Policy describes how we collect, use, and share information when you interact with our site.
We collect only what's necessary to provide you with the best plant care experience — nothing more.
We collect information in the following categories to improve your experience and deliver accurate, zone-specific plant care recommendations:
Name and email address when you subscribe to our newsletter or submit a correction request.
Pages visited, time spent, device type, browser, and referral source — collected automatically via analytics.
Approximate geographic region (country/state) derived from IP address for USDA zone recommendations.
Your data powers better plant recommendations — it is never sold or shared for advertising purposes.
We use the information we collect for the following purposes:
We use cookies sparingly and only for essential analytics — never for behavioral advertising profiles.
KnowTheYard uses the following tracking technologies:
Collects anonymized page views, session duration, and device information. IP addresses are anonymized. No personal data is linked.
Required for site functionality. These do not track personal activity and cannot be disabled.
We do not use advertising cookies, retargeting pixels, or sell data to third-party ad networks. You can block cookies via your browser settings at any time.
We share limited data with trusted third-party providers solely to operate the site:
We do not sell, rent, or trade your personal information to any third party.
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:
You have the right to know what data we hold, request its deletion, and opt out of communications at any time.
Depending on your jurisdiction, you may have the following rights:
To exercise any of these rights, please contact us at our contact page.
KnowTheYard is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.
For significant changes, we will provide a more prominent notice, such as a banner on the site or an email to subscribers.